GNOG is focused on becoming a leader in U.S. online gaming, which is a fast-growing part of the larger U.S. gaming industry. The iGaming market includes both "Pure Casino" players who play online casino games, such as slots or table games, as well as sportsbetting players who also want to play casino games. Since the beginning of online gaming, or iGaming, in New Jersey in 2013, the market has grown significantly from approximately $221 million in total iGaming revenues in New Jersey in 2017 to approximately $462 million in 2019.
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