P | Pandora Media

About the Company

Pandora (also known as Pandora Media or Pandora Radio) is an American music streaming and automated music recommendation internet radio service powered by the Music Genome Project. The service, operated by Sirius XM Satellite Radio, is available in the United States. The service plays songs that have similar musical traits. The user then provides positive or negative feedback (as thumbs up or thumbs down) for songs chosen by the service, and the feedback is taken into account in the subsequent selection of other songs to play. The service can be accessed either through a web browser or with its mobile app. Pandora is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality, music downloads and offline channels are offered via paid subscriptions. In 2014, Pandora had about 76 million monthly users, and about a 70% share of the internet radio market in the U.S.Pandora's Promoted Stations rely on its core Music Genome Project. Overall, the Music Genome Project of more than 450 attributes assigned to each song with a human-curated database of recorded music.In February 2019, Sirius XM Satellite Radio acquired Pandora for $3.5 billion in stock.